With all the recent attention on the international community as a base for expansion for Las Vegas hotels and casinos as well as Las Vegas shows and Las Vegas attractions, there is some concern over the future of the progenitor of the Las Vegas attractions and the lifestyle that is so famous around the world going into the future.  With so much doubt surrounding the local area and the economic engine that powers the Las Vegas hotels and casinos, as well as the world-famous Las Vegas shows and attractions that bring visitors from all around the world, there is some concern over future plans for shoring up the local Las Vegas economy and the attention that is paid to the ubiquitous Las Vegas shows and Las Vegas attractions, as well as the world-famous Las Vegas hotels and casinos.

Without the wealth of incoming visitors to these Las Vegas shows and Las Vegas attractions and paying the tremendous overhead at the world-famous Las Vegas hotels and casinos, the Las Vegas area economic engine would quickly grind to a halt.  But while corporations such as the Wynn group and the Las Vegas Sands Hotel and Casino operations Company focus so much effort and money onto the expansion into foreign markets, the Las Vegas hotels and casinos that have fueled the gambling and poker room industry for so many years receive less and less attention, potentially stagnating in the domestic market.  With all of the available marketing and promotional funds, or at least a majority of these types of funds, going into the promotion and advertising, as well as construction of these super casinos and integrated structures around the world, it is difficult to determine what the future of the local Las Vegas area might look like.

With the reduced amount of interest in investing in to the Las Vegas hotels and casinos that dot the local area, local establishment proprietors are worried that the reduced amount of interest might translate itself into reduced returns in revenue for the Las Vegas hotels and casinos that have been the lifeblood of the area for so long.  Without the strong promotional effort and advertising that goes into the advertising of the Las Vegas shows and Las Vegas attractions on a regular basis, it is difficult to maintain the level of revenue generated in the local area for any extended length of time.  When a city is built so completely dependent upon local tourism, it tends to suffer extremely when that source of revenue is removed or reduced.

With all the effort to expand into the global markets, it remains to be seen what will occur in the local Las Vegas marketplace.

The list of statistics that focus on the rise and fall of production and other types of economic indicators since the 9/11 bombings that politicians and people in corporate suits like to drag out and quote from as frequently as possible is endless.  This focus on minute and infinitesimal statistics does reveal, however, that visitors from international destinations to Las Vegas has been reduced by nearly 3% overall since the 9/11 bombings.  Las Vegas attractions and Las Vegas shows that have Americans flocking to the Las Vegas area to participate in and spend time in Las Vegas hotels and casinos are not nearly enough to bring in international travelers that represent an additional income for the Las Vegas area.  Attracting these travelers with new marketing and advertising programs is the focus of the Las Vegas Convention and Visitors Authority tourism group, which focuses on bringing in tourism dollars and finding ways to increase the general income from tourism in the Las Vegas area overall.  The authority has decided that more effort has to be expanded into attracting visitors from areas such as the United Kingdom, Mexico and Canada, considered to be prime international markets.  But the focus is not simply on these major areas, as areas such as India, Brazil, China, Australia, Korea, Japan, France and Germany all represent available advertising targets, targets that are suitable for the type of marketing and advertising effort that Las Vegas is known for.

The expenditures put forth by groups in the Las Vegas area, in addition to Las Vegas hotels and casinos, which advertise all over the world on a regular basis independently of the Las Vegas Convention and Visitors Authority tourism group and what ever ongoing projects that might be in the works, will bring new exposure to the Las Vegas area and the worldwide campaign to bring in new gambling and gaming dollars from visitors focused on enjoying Las Vegas shows and attractions.  In the past, Las Vegas has traditionally spent exorbitant amounts of funds on advertising in foreign locations, but this increased effort to bring in foreign visitors from areas such as India, China, Australia, Korea, Japan, France, Germany, the United Kingdom, Mexico and even Canada will cost as much as $17 million in the year of 2008, quite an increase from the normal $12 million that has been spent annually on international marketing.  While the Las Vegas new slogan and heavy usage of commercials has helped bring in additional American visitors to the Las Vegas area, there has been no such push for international visitors in recent years.  With new Las Vegas marketing efforts, this is likely to change.