Las Vegas Focuses on International Marketing

The list of statistics that focus on the rise and fall of production and other types of economic indicators since the 9/11 bombings that politicians and people in corporate suits like to drag out and quote from as frequently as possible is endless.  This focus on minute and infinitesimal statistics does reveal, however, that visitors from international destinations to Las Vegas has been reduced by nearly 3% overall since the 9/11 bombings.  Las Vegas attractions and Las Vegas shows that have Americans flocking to the Las Vegas area to participate in and spend time in Las Vegas hotels and casinos are not nearly enough to bring in international travelers that represent an additional income for the Las Vegas area.  Attracting these travelers with new marketing and advertising programs is the focus of the Las Vegas Convention and Visitors Authority tourism group, which focuses on bringing in tourism dollars and finding ways to increase the general income from tourism in the Las Vegas area overall.  The authority has decided that more effort has to be expanded into attracting visitors from areas such as the United Kingdom, Mexico and Canada, considered to be prime international markets.  But the focus is not simply on these major areas, as areas such as India, Brazil, China, Australia, Korea, Japan, France and Germany all represent available advertising targets, targets that are suitable for the type of marketing and advertising effort that Las Vegas is known for.

The expenditures put forth by groups in the Las Vegas area, in addition to Las Vegas hotels and casinos, which advertise all over the world on a regular basis independently of the Las Vegas Convention and Visitors Authority tourism group and what ever ongoing projects that might be in the works, will bring new exposure to the Las Vegas area and the worldwide campaign to bring in new gambling and gaming dollars from visitors focused on enjoying Las Vegas shows and attractions.  In the past, Las Vegas has traditionally spent exorbitant amounts of funds on advertising in foreign locations, but this increased effort to bring in foreign visitors from areas such as India, China, Australia, Korea, Japan, France, Germany, the United Kingdom, Mexico and even Canada will cost as much as $17 million in the year of 2008, quite an increase from the normal $12 million that has been spent annually on international marketing.  While the Las Vegas new slogan and heavy usage of commercials has helped bring in additional American visitors to the Las Vegas area, there has been no such push for international visitors in recent years.  With new Las Vegas marketing efforts, this is likely to change.

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